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“All media will become digital… the website is replacing the thirty second spot as the central expression of a brand… the ability to interact deeply with a website for thirty seconds, three minutes, thirty minutes… that's where marketers are heading today."

– Brian McAndrews, President and CEO aQuantive

McAndrews made this statement less than two months before the company’s recent acquisition by Microsoft for 6.2 Billion – I guess Microsoft agreed.

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