Email Campaign Tracking and Reporting

 

Do you know what happens after your emails are sent?

 

Many people review their email messages and campaigns by looking at open rates and click-through rates. While these statistics are invaluable to understanding a certain level of success, the true value of your email campaign can only be realized with a complete analytics plan. Short-term campaign metrics are valuable for a perspective on a particular mailing, but long-term analysis should drive strategic decision making.

Integrating email campaign tracking with Web site tracking enables email marketers to truly gauge the effectiveness of their email campaigns by easily and seamlessly tracking visitor behavior from the Inbox through to the Shopping Cart and every point in between.

Aristotle can help you send and track HTML email newsletters, evaluate the quality of your subscription sources, evaluate email-to-website traffic and much more.

• Email deliverability
• Email open rates
• Email click-through rates
• Links
• ROI
• Time spent on site