Aristotle® Design For Results

2020 Health Solutions

As a new business, this client needed help with everything including a name and all of the subsequent branding. Aristotle met extensively with the client and conducted independent research into the healthcare industry - including projected problems the healthcare system is expected to experience in the coming years. Because the new organization's mission is to take a holistic view of the myriad components of the healthcare system, bring order and understanding to it, and offer solutions to looming problems, Aristotle recommended the name 2020 Health Solutions. In this brand approach, the number "2020" represents two things: 1) the visionary, forward-looking nature of the organization and 2) the year 2020, as a future date by which significant changes to the healthcare system need to be made. The theme line "Clearly seeing the future of healthcare" communicates the company's brand in a concise and easily understood way. Aristotle developed the logo, secured the web address, assisted the client in content development, and launched their initial web presence within weeks.